I’ve noticed six qualities that the most effective leaders are using in recent days, and thought it might be helpful to very quickly share them with you.
First, be genuinely empathetic. Acknowledge the struggles people are going through.
Second, use actual facts and state where they came from.
Third, be transparent. If you don't know how bad this is going to be, say so.
Fourth, make it personal. How are you being affected? Help people relate to you, and vice versa.
Fifth, acknowledge the tremendous changes happening around us. If you think there will be a new normal, tell people.
Above all else, be clear. Bring it all together so that people understand and can repeat accurately what you said.